Guru helps museums, historical sites, gardens, parks, and zoos create digital experiences that guide, engage, and adapt to how visitors move, learn, and connect — on-site and beyond.
Guru supports phased launches and flexible configurations, so you can focus on what matters most now and expand when the time is right.
We partner with you to design a solution aligned to your goals and offer the right balance of platform and support at every stage.
Support
Frequently asked questions
Everything you need to know about getting started, using Guru, and ongoing support.
What types of institutions use Guru?
Guru works with museums, historic sites, gardens, parks, and zoos of all sizes — from small teams launching their first digital experience to large institutions managing complex visitor journeys across multiple spaces.
How much content do we need to get started?
Many institutions launch with a small, focused set of content — such as a single tour, a basic map, or essential visitor information — and expand from there. Guru is designed to support phased rollouts, so you can start with what you have today and add new content, experiences, or features over time without reworking your existing setup.
How much internal technical support is required?
Very little. Guru is designed for non-technical teams, which means you won’t need ongoing IT resources to manage the platform. When collaboration is helpful, we’re happy to partner with your internal team or trusted technology vendors.
Can the app reflect our brand and voice?
Absolutely. Customization is foundational to every Guru experience. From visual branding to content structure your app is designed to feel like an extension of your institution. The experience reflects your stories, your identity, and your priorities.
What kind of support do you offer?
You choose the level of support that works best for your team. We offer help with strategy, content creation, onboarding, and ongoing optimization, with flexibility to adjust our involvement as your needs change.
Ready to explore what Guru could look like for your institution?
Have a question we didn’t cover or want to see how this would work for your space? Our team is happy to walk through your goals and options.
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