Technology for
visitor and member engagement

Guru partners with museums, parks, zoos, and garedens to create digital experiences that feel personal, purposeful, and easy to manage — across physical and digital spaces.
Dana, Suzie and Kealy wearing black Guru Experience shirts stand behind a branded booth with devices and displays.

Who We Are

As a proud women and employee-owned company, we combine cultural expertise with creative technology to reimagine how institutions engage audiences across physical and digital spaces.

For over a decade, we’ve partnered with organizations of every size — from museums to outdoor spaces and living collections — to build digital experiences that are immersive, inclusive, and easy to manage. Our platform empowers teams to design dynamic visitor journeys, measure impact, and bring stories to life without compromising authenticity.

We believe the best technology doesn’t replace human connection; it amplifies it. Every tool we build helps cultural institutions extend their mission, strengthen relationships, and make experiences more accessible and engaging.

Why Institutions Choose Guru

Purpose-built tools to help visitor-focused institutions guide experiences, deepen engagement, and understand what’s working.

Built on Cultural Expertise

With over a decade of experience in cultural technology, customer service, and creative production, Guru understands the realities of visitor-focused institutions.

Designed for Real Teams

Intuitive tools built for non-technical teams make it easy to manage, update, and scale digital experiences without heavy internal resources.

Flexible Platform, Trusted Partnership

A platform that grows with your needs, supported by a dedicated partner from strategy and launch through ongoing optimization.

Meet our team

Illustrated portrait of Suzie Dergham, the CEO and Owner of Guru Experience, focused on museum app interface design and museum digital engagement. Suzie works on developing the best museum tour apps and interactive guides for museums.
Suzie Dergham
Chief Executive Officer
Former operations manager at Antenna International.
Illustrated portrait of Eric Rice, CTO at Guru Experience, helping to create museum engagement strategies and audience development. Eric excels in museum app development services and interactive museum experiences.
Eric Rice
Chief Technological Officer
Former CTO and co-founder of Powerspike.
Illustrated portrait of Kealy, a technology expert at Guru Experience, dedicated to developing museum mobile guides and museum inventory software. Kealy's role involves optimizing museum digital communications and enhancing museum tour app features.
Kealy Gordon
SVP Client Relations
Former product development manager at Smithsonian Enterprises.
Illustrated portrait of Dana, a key developer at Guru Experience, focusing on museum digital tools and virtual museum guides. Dana is skilled in museum content development, creating interactive visitor experiences, and integrating audio guide systems for museums.
Dana Duran
SVP Creative Content
Former creative director of Moxie Institute.
Illustrated portrait of David Autovino, a sound designer who works with Guru Experience, known for developing museum AR apps and educational museum apps. David's work involves enhancing museum digital engagement and crafting personalized museum experiences
David Autovino
Sound Engineer
Voice actor and producer.
Illustrated portrait of Hilary Srole, a board member at Guru Experience, specializing in museum storytelling apps and bilingual museum guides. Hilary's role helps Guru focus on creating museum educational guides and enhancing museum visitor engagement through compelling narratives.
Hilary Srole
Board Member
Project management and business operations leader.
Illustrated portrait of Nik Honeysett, a board member at Guru Experience, leading innovation in museum engagement platforms and mobile solutions for museums. Nik is committed to advancing museum app programming and digital collection software."
Nik Honeysett
Board Member
Director and CEO at Balboa Park Online Collaborative.

Still have questions?

Can’t find the answer you’re looking for? Please reach out to our team.

Ready to explore what Guru could look like for your institution?

Have a question we didn’t cover or want to see how this would work for your space?
Our team is happy to walk through your goals and options.