Museum App Features Built Around Your Visitors

Wayfinding, audio tours, augmented reality, visitor information, and the CMS and analytics behind them. Everything in the Guru platform, in one place.
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Collage of phone screens showing various Guru crafted interactive maps and location info for different places.
Navigation & Wayfinding

Support how visitors actually move through space

Visitors don’t all follow the same path. Guru supports guided journeys and open exploration, so every visitor can navigate with confidence.

Capabilities include:
Interactive maps with blue-dot navigation and accessibility filters
Location-aware content that surfaces stories nearby
Curated tours organized by theme, location, or interest
Explore navigation tools
Audio, AR & Interactive Experiences

Turn passive visits into active exploration

Engagement works best when visitors can choose how deeply they want to explore. Guru offers multiple ways to experience stories, without overwhelming the visit.

Capabilities include:
Augmented reality for contextual storytelling and reconstruction
Interactive games, puzzles, scavenger hunts, and challenges
Multiple audio formats to match how visitors explore and listen.
Explore engagement tools
Four mobile screens showing the Guru Museum App timeline game, new content alert, art info, and a kid-friendly scavenger hunt.
Four screens of the Guru Museum app showing history, map with aircraft icons, AR setup, and language selection for U.S. Capitol Visitor Center.
Visitor Information & Communication

Build clarity, confidence, and trust

Great experiences start with clear information. Guru helps institutions communicate essential details before, during, and after a visit.

Capabilities include:
Visitor guides for hours, tickets, accessibility, and FAQs
Push notifications for reminders, updates, and on-site alerts
QR codes, short links, and deep links that connect physical and digital spaces
Explore communication tools
CMS, Analytics & Integrations

Give your team control without technical overhead

Guru is designed for the people managing the experience, not developers. Everything is built to be flexible, intuitive, and scalable.
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Capabilities include:
Cloud-based CMS built for visitor-facing experiences
Real-time content updates across tours, maps, and features
Scoped integrations with ticketing, CRM, memberships, and collections systems
Branded mobile and web apps with flexible layout options
Analytics that show how visitors engage
Explore platform management
Dashboard mockup

Wondering how Guru compares?

If you are weighing Guru against Bloomberg Connects or another museum app platform, we wrote an honest side-by-side, including when the free option is the right call.

Guru vs. Bloomberg ConnectsSee six alternatives

Ready to explore what Guru could look like for your institution?

Have a question we didn’t cover or want to see how this would work for your space?
Our team is happy to walk through your goals and options.
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