Too Good To Be True?
Originally presented Thursday, March 22nd, 2018 at 2 pm ET

When it comes to delivering visitor and member data insights, Blackbaud and Guru are two companies leading the way. As an aquarium, garden, museum or zoo, you’re already great at collecting a visitor’s contact information to easily stay in touch — but are you collecting the data that truly understands them? What do your visitors, members, and donors want to be contacted about? What motivates them to come back? What makes them open their wallet to donate, create or renew a membership?
Those questions were at the heart of a webinar we presented together with Blackbaud, on how organizations can gather data insights and use them to engage visitors more thoughtfully. The session took place Thursday, March 22 at 2:00 PM EST (11:00 AM PST).
The webinar has come and gone, but the questions behind it haven’t aged. For more on how data can shape who walks through your doors, read Data Driven Museums
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way