Case Study: John Deere
Introducing Visit John Deere - The App Experience!
As technology evolves, so do visitor expectations for their museum or cultural site visit. That's why we rethought and redesigned the Guru platform's templated UI for a new and improved mobile guide experience. Here are some highlights:
With fewer taps, visitors can find their desired content quicker than ever.
With less clutter, visitors won't be overwhelmed by choices.
With improved wayfinding, visitors won't get lost, and can find exactly what they need and how to get there.
As we worked toward better usability, we tapped into learnings from the muse-tech community at large. Here are some great pieces highlighting practices we like to keep in mind when we create experiences — each one worth a read before your next digital project:
From "Museumable" on Medium: What is Museum Experience Design?
From MuseumNext: User Generated Content to Connect an International Audience
From Gather Learning: 6 Ways to Measure ROI of Digital Engagement
From Linkedin's AR Community: How can AR Support Learning and Training in Various Fields and Settings?
Follow us on LinkedIn for more updates from the Guru team.
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way
