Museum Wayfinding Is Harder Than a Map
Why indoor navigation breaks in buildings, and what it actually takes to make a museum map a visitor can trust.
We’re proud to introduce the Palm Springs Aerial Tramway mobile tour. With GPS mapping, wayfinding beacon technology, engaging audio tours, videos, and augmented reality features, the sky’s the limit with our high-flying partner.
Whether visitors are fascinated by Palm Springs wildlife, daring tales of rescue, or the mechanics behind the high-flying tramway, the mobile tour has something for every interest.
As visitors walk through the waystations, the tour automatically knows where they are through GPS and wayfinding technology. When a visitor approaches a different area, the content related to that area pops up on its own. The tour comes to life as visitors wander through the items, exhibits, and stories of Palm Springs and the Aerial Tramway.
The best parts of the Palm Springs Aerial Tramway’s rich history come to life through augmented reality. Enabling the camera function on your phone lets you see parts of Palm Springs’ characters, wildlife, and more up close.
Get a bird's eye view with the 360 video features.
Go behind the scenes of the inner workings of the Palm Springs Aerial Tramway, from the engine room to the cockpit of a helicopter to under the tram itself. Video interviews and 360 photos give visitors a whole new understanding of this remarkable site.
While visiting the waystation, visitors can use the “favorite” function to save the items they want to explore further later. With hours and hours of content, they will always have new ways to engage with the Palm Springs Aerial Tramway.
Notifications and an event calendar keep visitors connected to the Palm Springs Aerial Tramway. The app shares articles created by staff and lets visitors know when events are happening.
The mobile tour does more than create a rich experience for visitors. With Guru-Powered Data, the Palm Springs Aerial Tramway has access to heatmaps, visitor demographics, engagement levels, and more on an intuitive and comprehensive dashboard with both real-time metrics and monthly reports. These metrics lead to a more nuanced understanding of visitor behavior and better-informed marketing and acquisition efforts.
The Palm Springs Aerial Tramway mobile tour is available now.
Curious how the partnership played out? Read the Palm Springs Aerial Tramway case study.
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way
