Hear What Greg Purdy, Public Affairs Manager of Palm Spring Aerial Tramway, Has to Say About their Guru-Powered App
October 17, 2018
No two cultural institutions are alike, and the challenges each museum, zoo, or attraction faces are just as distinct. So how do we build each app to meet those different needs? By being true partners. The Palm Springs Aerial Tramway is a good example. With the largest rotating aerial tramway in the world, it’s no wonder visitors flock to Palm Springs Aerial Tramway — but with all of those visitors, wait times to ride the tram tend to get a little long. The team needed a way to engage, entertain, and educate visitors before and after their tram ride. Greg Purdy, Public Affairs Manager of Palm Springs Aerial Tramway, shares how they did it — and how we worked with them along the way.
With over 50 video, audio and mixed reality experiences for guests to enjoy, the app helps wait times fly by.
With a variety of top-notch content, visitors are learning about and appreciating the Palm Springs Aerial Tramway in a whole new way. Greg adds, “Something that was very impressive to us was not only the quantity of the content that the Guru team created but the quality. There were things that we didn’t even know about that their research team discovered!”
The app also includes current weather readings, a guide to local restaurants, and an event calendar to help guests plan their day while at the tram.
Benefits for the Palm Springs Aerial Tramway
Through the app’s data dashboard, the Palm Springs Aerial Tramway team is able to get to know their visitors. Metrics like visitor paths, dwell times, and more are helping the team make insightful decisions for the future. As Greg says, “It’s a very useful tool and the information that it provides is helping us as a business decide what we want to add to the tram experience.”
Palm Springs Aerial Tramway can illuminate the rich history of the tram, its ecological surroundings, and behind-the-scenes information with its visitors through the app’s engaging and accessible content.
Palm Springs Aerial Tramway can now showcase their vistas to those on and offsite. Through the virtual visit function, app users are treated to a Virtual Reality Lite experience featuring 360-degree views.
Push notifications for special events, severe weather notifications, and changing hours let the Palm Springs Aerial Tramway keep a direct line to their visitors.
If you’re curious what’s possible out of the box, our features page walks through the tools museums use most for visitor engagement and operations.
