Digital Strategy Post Pandemic
How to Keep Digital-Savvy Visitors Engaged
Interactive digital media is no longer an afterthought. More museums are integrating a digital layer as part of their overall museum program. As a great article from The Verge said, "For many institutions, the digital revolution has required a complete rethinking of the museum model and a new digital mindset that filters through the entire operation."
At Guru, we think that digital layer should deepen the visit, not distract from it. Below is an example of an augmented reality feature that Guru designed in tandem with the San Diego Museum of Art. The feature lets visitors explore, investigate, and dive deeper into the preservation of a centuries-old landmark, the Baptistery of San Giovanni. In this AR feature, visitors can not only explore a 3D model of the baptistery, they can also probe the ground beneath the historical site. Using the investigate button and slider bars as forensic tools, visitors become an active part of uncovering new knowledge and learn about history at the same time. The demo below shows how it works.
Curious what a feature like this could look like in your galleries? Read more about what we build at Guru.
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way
