Four outstanding examples of cultural institutions putting augmented reality to work.
We're delighted to officially announce Eric Rice as Guru Experience Co.'s CTO. Eric has been working with our team over the past months to increase technical efficiency, decrease app deployment time, and lead our work in augmented reality, wayfinding, and other interactives.

We often share sources of inspiration from within the museum sector, but we also pay attention to how technology is used in other industries — it helps us think beyond the usual approaches to visitor experiences.
Here are a few reads that were inspiring us at the time, across augmented reality, artificial intelligence, and audience engagement:
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way