Museum Wayfinding Is Harder Than a Map
Why indoor navigation breaks in buildings, and what it actually takes to make a museum map a visitor can trust.
“I very much enjoyed working with and ensuring that our teams were creating the best experience on-site for museums, as though we were museum staff.”
Suzie Dergham, CEO of Guru Experience Co. regarding her time running the onsite audio tour operations for Statue of Liberty, MoMA, and the Fine Arts Museum San Francisco.
Blooloop—a leading news source for attractions industry professionals—sat down with our CEO to discuss how she has been building a name for herself in museum visitor services for over a decade. In her time at Guru, she has helmed three years of stabilization, growth, and evolution into the future. Read on for more on Suzie's vision for the company, what makes her tick, and the way we are looking to grow alongside the future-focused mindset of digital experiences in cultural institutions!
The team at Guru Experience Co. has always been future-focused, and we are obsessing over how we can better connect all audiences with the stories held by museums and cultural institutions. If you'd like to see how that thinking shows up in the work itself, take a look at what we build for museums and cultural institutions.
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way
