Too Good To Be True?
A successful digital layer meets visitors where they are, in the medium that fits the moment. Sometimes that’s a personal device, sometimes an anchored tablet, and sometimes a kiosk or other in-gallery device. At Guru, we’ve worked with all of these to create in-gallery experiences that don’t just wow — they make the visitor part of the fun.
If you’re curious what’s possible out of the box, our features page walks through the tools museums use most for visitor engagement and operations.
A study by the Association of Science-Technology Centers found that visitors who interacted with exhibits retained more information than those who only observed. Engaging with learning techniques is not only fun but effective. Including visitors in their own experience pays off in a few ways:
Here are a few of the interactives we’ve created with museum partners.
Visitors will make things, given a way to do it. In one exhibition deployment of this platform, visitors published 116 stories in about ten weeks; 93% carried a visitor audio recording and 97% a photograph, and more than half of the published stories were then read by other visitors.
A user-generated storytelling platform allows visitors to submit a personal audio/video recording and/or image, which they can then edit prior to submission. After submission, visitors’ stories are published by museum staff. Stories can be displayed via kiosk, tablet, or web page for other visitors to explore and enjoy. Stories can be curated and themed to correlate with an exhibition, artwork, artifact, or object. Visitors can access stories via interactive map, categories, or whatever you dream up!

At SFMOMA, Guru helped create an in-gallery digital engagement experience designed to deepen personal connection and provide an outlet for community expression related to the Ruth Asawa Exhibition.
For use on in-gallery tablets, Guru created a user-friendly drawing tool that deepens visitor engagement via play. Utilizing the unique style of artists throughout history, this tool allows visitors to create and share their own digital artwork inspired by the greats.

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Reminiscent of a weekly newspaper puzzle, visitors and fans of your institution can test their knowledge of its history. Presented with a clue, visitors must identify where in the timeline an event in a museum’s history took place. This experience can be used in gallery via tablets and via smartphone at home.

These are exactly the kinds of challenges our museum solutions are designed to solve — bridging visitor experience goals with practical, manageable technology.
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way