What the Pandemic Really Taught Us About Museum Apps
At MCN 2021 we shared app data from three museums. Several years on, that data tells a more complete story about what really drives adoption.
Museum visitors rarely arrive with the same level of understanding, curiosity, time, or interest. One visitor may want the 30sec version of why an object matters. Another already knows the subject and wants to hear from the curator. Someone else might become engrossed halfway through the experience and suddenly want to know everything.
We want to create experiences that give visitors a way beyond the skim level.
Mobile guides can provide the context visitors need at various levels of depth, to suit the knowledge audiences already arrive with. Offering visitors the chance to “skim, swim, or dive” into different layers of your content is a good way to make sure you never gatekeep the knowledge behind your team’s hard-won research.
A few approachable and diverse engagement tactics that provide varied layers of an institution’s stories:
See how Guru builds museum audio tours, or connect with our team.
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way
