Digital Strategy Post Pandemic
How to Keep Digital-Savvy Visitors Engaged
Nothing is more frustrating for visitors than not being able to find your collection's most iconic piece of art, your most famous artifact — or the bathrooms. A paper map can't show where you are, and it can't tell you how to get where you want to go. That's the gap our wayfinding mobile guides are built to close:
Built for indoor, outdoor, and multi-level locations
Blue-dot geolocation follows where you are
A "Go Here" function navigates you to any point of interest
Interactive maps show the location of interpretive content
A list view shows what's nearby
Helping visitors make the most of their time is at the heart of an outstanding visit — the less of it they spend squinting at a map, the more they spend with your collection. Wayfinding is one part of the fully branded visitor apps we build, alongside content production and AR experiences suited to the visitor demographics coming through your doors. For a closer look at how blue-dot navigation works in practice, start with our indoor wayfinding overview.
More insights from the Guru team:
Augmented Reality for Museums 101
Are Audiences Ready to Download Museum Apps?
The San Diego Museum of Art Mobile Guide
Behind the scenes of how we turn museum stories into interactive, accessible experiences - plus what we’re learning along the way
